Tibi asked Olivia Palermo to style and model parts of their Spring/Summer 2011 collection, and this is how it turned out. According to the Tibi blog, they wanted Olivia to "choose the Tibi clothing that she'd like to be photographed in during the NYC, London, Paris & Milan shows - and to style them in her own personal way. She brought piles upon piles of her signature accessories and we let her have a go."
When asked about what the thought behind the whole collection was, Tibi answered that it is "a twist on the very authentic snapshot of individual style mixed with a contrived setting of the very fashionable cities our style icons are snapped in." Therefore Olivia is just perfect for this campaign, as she ranks high on the style icon list.
I personally love the styling in these photos, and I would like to own every single piece. What do you think about it?
Source: TFS + Tibi